Dallas · Fort Worth · Remote

No-fluff advisory for solopreneurs and SMBs who want measurable progress.

We help business owners cut through the AI noise, automate what's slowing them down, and make decisions grounded in data — not guesswork.

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Consultant working with a small business owner on AI tools
What we do

Five problems. One starting point: free.

Every engagement starts with a free diagnostic or discovery session. You only pay when you're ready for the outcome.

01 — AI Search Visibility

Is my website invisible to AI search?

We audit how AI engines read your site and build a step-by-step plan to get you cited.

DIY from $99
02 — Startup Validation

Is my business idea actually viable?

Stress-test your idea against the real questions before you spend money finding out the hard way.

DIY from $99
03 — Staff AI Readiness

Is my team actually using AI effectively?

We identify the gaps between "we have access" and "we use it well" — then close them.

DIY from $99
04 — Workflow Automation

Can I automate the repetitive work?

We map your workflow, identify automation opportunities, and build the solution with you.

Free discovery session
05 — Data & Reporting

Do I know what's happening in my business?

We build the dashboard or model that gives you the weekly numbers that actually matter.

Free discovery session
06 — Lead Management

Why are we losing leads before they close?

We build the intelligent tracking systems that flag leaking funnels and guide your sales team to the right conversation at the right time.

Free discovery session
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20+
Years of Big 4 consulting and technology experience
5
Session AI literacy program — Plano Public Library · Fall 2026
DFW
Based in Dallas-Fort Worth. Working locally and remotely.
Free tools

Built for decisions, not demos.

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Career

Career AI Risk Tool

Assess your AI displacement risk and get a practical exposure reduction plan.

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Career

Career ROI Calculator

Compare career paths with a full DCF model that includes AI risk factors.

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Education

US College Major Guide

22-question thinking-styles engine that maps who you are to what you should study.

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From the blog

Thinking out loud on AI and business.

Read on Medium →
Scale AI From the Bottom Up

Stop Forcing AI on Your Employees: The Case for Bottom-Up Adoption

The employees closest to the workflow build the best use cases — not the leadership team.

Read on Medium →
High-Risk Work

4 Behavioral Shifts That Reduce Your AI Exposure

What mid-career professionals can do right now to make themselves harder to replace.

Read on Medium →
Who we work with

This work is for you if —

We take on a limited number of engagements each year. Here's who we do our best work with.

You're building something real

A business in motion — not an idea on a napkin. You have customers, a process, and a clear problem to solve.

You're short on time, not ambition

You know what needs to happen. You need someone who can move fast, skip the fluff, and get to the point.

You want AI to do real work

Not a proof of concept. Not a demo. You want workflows that run, reports that generate, and time back in your week.

You make decisions on gut feel

Because the numbers are hard to pull together. You want a clear picture of what's working — without hiring a data team.

See how we work →
Start the conversation

Not sure where to begin?

Tell us what's not working — one paragraph is enough. We'll tell you where to start.

Get in touch →